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Brand Hallwag
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| HALLWAG |
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GRÄFE UND UNZER is a branded company offering products geared to the wants of its consumers. The highest of GRÄFE UND UNZER’s maxims is the proximity to and the dialogue with customers. Those buying branded goods from this publisher rightly trust in high quality - and have done so for many decades.
HALLWAG
The HALLWAG-brand is the number 1 in the market for wine books. With a market share nearly to 50 percent, it appeals to the “absolute majority” of wine-book-connoisseurs in the German-speaking area. Europe-wide, the label with the read wineglass presents the most extensive wine-book-program. The company situated in Munich publishes the best book on every wine topic on an international scale. To novices, the advanced and pros, HALLWAG is a synonym for knowledge of all aspects of the topic wine.
From the fundamental terms to the connoisseurs’ fine art: the publisher offers a suitable wine-book for every state of knowledge – reliable, comprehensive, with a background. Wine-lovers – whether novices or specialists – extend and up-date their know-how with “wine bibles”, “wine atlases”, “wine schools”, “wine compasses” or success titles such as “Vini d’Italia”. No two wines are alike, no vintage resembles the preceding one: thus, the benchmark publication “Johnson’s Pocket Wine Book” has already been published in up-dated editions for 30 years. At present, around 25 titles are available at HALLWAG; around a dozen novelties are published every year.
Worldwide leading wine-book-authors publish their works here – for example eminent authorities such as Michael Broadbent, Hugh Johnson, Robert M. Parker, Jancis Robinson, Cornelius and Fabian Lange, Beat Koelliker and many more.
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