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Brand GU
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| GU – WELCOME TO LIFE |
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Brand management for people: GRÄFE UND UNZER is a branded company offering products geared to the wants of its consumers. The highest of GRÄFE UND UNZER's maxims is the proximity to and the dialogue with customers. Those buying branded goods from this publisher rightly trust in high quality - and have done so for many decades.
GU - WELCOME TO LIFE
Two black letters on a yellow background: this is the quality mark of the market-leading brand of guides GU. Whether it catches your eye in the bookstore, in the pharmacy or in the pet shop - this label has been standing for competence and innovation for decades. GU is what people call a "benchmark": distinctive, trend-setting - and a standard to competitors.
GU has grown with and due to its target groups. Cookbooks such as "Basic Cooking" as well as lifestyle-guides such as "The GI-diet" by best-selling author Marion Grillparzer recognize the symptoms of our times and consumers' needs. The GU guides set impulses concerning the joy of life. These are taken up by a broad and modern target group. GU-readers are predominantly female. With GU, women can be inspired, enjoy today, be informed, up-to-date and active: welcome to life.
Inside & outside, topics & titles, authors & appearances, corporate design & corporate identity: get a comprehensive picture of the GU-brand on the website www.gu.de |
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